{"title":"New In","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSay hello to our latest designs and products, brought to you by our wonderful team of designers in Yorkshire who are always busy coming up with newness to keep your homes looking fresh and stylish! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFrom rugs, to pet products to our fabulous Hug Rugs, here you’ll find all the latest product launches from Hug Rug.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe’re all about bringing you the best sustainable products that not only look great, but are practical too, designed to make your life easier. Every detail has been thought about, from the sourcing of raw materials as responsibly as possible to making sure we finish them to the highest standards. We hope you love them as much as we do. Make sure you check back here regularly to see our latest product launches, you don’t want to miss out on your next Hug!\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"christmas-ho-ho-ho-coir-doormat","title":"Christmas Ho Ho Ho Coir Doormat","description":"\u003cp\u003eAdd some Christmas cheer to your doorstep with our Ho Ho Ho coir doormat. This festive design features white and red candy canes, holly and the words Ho Ho Ho\u003c\/p\u003e\n\u003cp\u003e- Traps mud, dirt and debris \u003cbr\u003e- Hard wearing and long lasting \u003cbr\u003e- Made from 100% natural coconut husk fibres\u003c\/p\u003e\n\u003cp\u003eEach of our coir doormats features an eco-friendly latex backing for added durability and long-lasting performance. Naturally tough and highly effective at scraping away mud and dirt from shoes, they act as your first line of defence in keeping your floors clean. Best used at front and back doors, especially when paired with a Hug Rug washable doormat. If you are using this product outside, we recommend placing your mat in a sheltered area to extend the life and design of the product.\u003c\/p\u003e","brand":"Hug Rug","offers":[{"title":"45x75cm","offer_id":56004486463873,"sku":"MMCOIR_XMSHOH_045X075","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0326\/6376\/5123\/files\/HO-HO-HO-Doormat-45x75-Lifestyle_01.jpg?v=1785507534"},{"product_id":"treetop-troop-green-eco-washable-rug","title":"Treetop Troop Green Eco-Washable Rug","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003eThe \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003eHug Rug x Graham \u0026amp; Brown\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e Treetop Troop washable rug combines signature British design with everyday practicality. Crafted in the UK from soft recycled polyester, these machine washable rugs bring together Graham \u0026amp; Brown's iconic interiors expertise with Hug Rug's decades of British manufacturing excellence. Designed for busy homes, they're soft underfoot, easy to care for and perfect for adding lasting colour and character to living rooms, kitchens and hallways.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003eTreetop Troop Green invites you into a lush tropical canopy filled with playful wildlife and rich botanical detail. Curious monkeys, ring-tailed lemurs and a camouflaged leopard hide amongst layered palms and tropical foliage, while deep greens, ochres and charcoal tones create a beautifully immersive design, finished with a coordinating two-tone green border.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMachine washable at 30ºC\u003c\/li\u003e\n\u003cli\u003eMade in Britain from recycled materials\u003c\/li\u003e\n\u003cli\u003eOne piece solution that's easy to assemble and wash\u003c\/li\u003e\n\u003cli\u003eNon-slip, natural rubber backing\u003c\/li\u003e\n\u003cli\u003eMatching washable rug available\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOur Hug Rug Eco-Washable runners are crafted with a soft recycled polyester surface and a natural rubber backing to keep them firmly in place. With their simple one piece design, they require no assembly and are ready to enjoy straight away. When a refresh is required, cleaning is simple. Simply roll up, pop in the wash and re-assemble instantly. Ideal for hallways, kitchens or any long, narrow space in need of a refresh, these runners combine sustainability, style and everyday practicality.\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Hug Rug","offers":[{"title":"120x185cm","offer_id":56028778594689,"sku":"HGECWA_GBTTGR_120X185","price":230.0,"currency_code":"GBP","in_stock":true},{"title":"160x230cm","offer_id":56028778627457,"sku":"HGECWA_GBTTGR_160X230","price":390.0,"currency_code":"GBP","in_stock":true},{"title":"185x275cm","offer_id":56028778660225,"sku":"HGECWA_GBTTGR_185X275","price":490.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0326\/6376\/5123\/files\/Treetop-Troop-Green-Rug-Lifestyle_01.jpg?v=1786010081"},{"product_id":"treetop-troop-green-eco-washable-runner","title":"Treetop Troop Green Eco-Washable Runner","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003eThe \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003eHug Rug x Graham \u0026amp; Brown\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e Treetop Troop washable runner combines signature British design with everyday practicality. Crafted in the UK from soft recycled polyester, these machine washable runners bring together Graham \u0026amp; Brown's iconic interiors expertise with Hug Rug's decades of British manufacturing excellence. Designed for busy homes, they're soft underfoot, easy to care for and perfect for adding lasting colour and character to living rooms, kitchens and hallways.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003eTreetop Troop Green invites you into a lush tropical canopy filled with playful wildlife and rich botanical detail. Curious monkeys, ring-tailed lemurs and a camouflaged leopard hide amongst layered palms and tropical foliage, while deep greens, ochres and charcoal tones create a beautifully immersive design, finished with a coordinating two-tone green border.\u003cspan class=\"eop\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMachine washable at 30ºC\u003c\/li\u003e\n\u003cli\u003eMade in Britain from recycled materials\u003c\/li\u003e\n\u003cli\u003eOne piece solution that's easy to assemble and wash\u003c\/li\u003e\n\u003cli\u003eNon-slip, natural rubber backing\u003c\/li\u003e\n\u003cli\u003eMatching washable rug available\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOur Hug Rug Eco-Washable runners are crafted with a soft recycled polyester surface and a natural rubber backing to keep them firmly in place. With their simple one piece design, they require no assembly and are ready to enjoy straight away. When a refresh is required, cleaning is simple. Simply roll up, pop in the wash and re-assemble instantly. Ideal for hallways, kitchens or any long, narrow space in need of a refresh, these runners combine sustainability, style and everyday practicality.\u003c\/p\u003e","brand":"Hug Rug","offers":[{"title":"75x220cm","offer_id":56028891808129,"sku":"HGECWA_GBTTGR_075X220","price":225.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0326\/6376\/5123\/files\/Treetop-Troop-Green-Runner-Lifestyle_01_9e5c6293-6dc5-4f20-8c45-8d8a670bcbd6.jpg?v=1786534316"},{"product_id":"wallflower-sage-eco-washable-rug","title":"Wallflower Sage Eco-Washable Rug","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003eThe \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003eHug Rug x Graham \u0026amp; Brown\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e Wallflower Sage washable rug combines signature British design with everyday practicality. Crafted in the UK from soft recycled polyester, these machine washable rugs bring together Graham \u0026amp; Brown's iconic interiors expertise with Hug Rug's decades of British manufacturing excellence. Designed for busy homes, they're soft underfoot, easy to care for and perfect for adding lasting colour and character to living rooms, kitchens and hallways.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003eWallflower Sage captures the freshness of a flourishing garden in full bloom. A meadow of delicate pastel flowers unfolds across a calming sage green ground, creating an uplifting design abundant with colour, movement and life. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMachine washable at 30ºC\u003c\/li\u003e\n\u003cli\u003eMade in Britain from recycled materials\u003c\/li\u003e\n\u003cli\u003eOne piece solution that's easy to assemble and wash\u003c\/li\u003e\n\u003cli\u003eNon-slip, natural rubber backing\u003c\/li\u003e\n\u003cli\u003eMatching washable runner available\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOur Hug Rug Eco-Washable rugs are handcrafted with a soft recycled polyester surface and a natural rubber backing that keeps them securely in place. Designed as a one piece design, once rolled out they're ready to enjoy straight away. When it's time for a refresh, simply roll up, toss in the wash and lay back down. Perfect for living rooms, bedrooms or any space that needs an elegant, welcoming touch, these rugs blend comfort, style and everyday practicality.\u003c\/p\u003e","brand":"Hug Rug","offers":[{"title":"120x185cm","offer_id":56029338075521,"sku":"HGECWA_GBWDSA_120X185","price":230.0,"currency_code":"GBP","in_stock":true},{"title":"160x230cm","offer_id":56029338108289,"sku":"HGECWA_GBWDSA_160X230","price":390.0,"currency_code":"GBP","in_stock":true},{"title":"185x275cm","offer_id":56029338141057,"sku":"HGECWA_GBWDSA_185X275","price":490.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0326\/6376\/5123\/files\/Wallflower-Sage-Rug-Lifestyle_01.jpg?v=1786010665"},{"product_id":"wallflower-sage-eco-washable-runner","title":"Wallflower Sage Eco-Washable Runner","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003eThe \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003eHug Rug x Graham \u0026amp; Brown\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e Wallflower Sage washable runner combines signature British design with everyday practicality. Crafted in the UK from soft recycled polyester, these machine washable rugs bring together Graham \u0026amp; Brown's iconic interiors expertise with Hug Rug's decades of British manufacturing excellence. Designed for busy homes, they're soft underfoot, easy to care for and perfect for adding lasting colour and character to living rooms, kitchens and hallways.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003eWallflower Sage captures the freshness of a flourishing garden in full bloom. A meadow of delicate pastel flowers unfolds across a calming sage green ground, creating an uplifting design abundant with colour, movement and life. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMachine washable at 30ºC\u003c\/li\u003e\n\u003cli\u003eMade in Britain from recycled materials\u003c\/li\u003e\n\u003cli\u003eOne piece solution that's easy to assemble and wash\u003c\/li\u003e\n\u003cli\u003eNon-slip, natural rubber backing\u003c\/li\u003e\n\u003cli\u003eMatching washable rug available\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOur Hug Rug Eco-Washable runners are crafted with a soft recycled polyester surface and a natural rubber backing to keep them firmly in place. With their simple one piece design, they require no assembly and are ready to enjoy straight away. When a refresh is required, cleaning is simple. Simply roll up, pop in the wash and re-assemble instantly. Ideal for hallways, kitchens or any long, narrow space in need of a refresh, these runners combine sustainability, style and everyday practicality.\u003c\/p\u003e","brand":"Hug Rug","offers":[{"title":"75x220cm","offer_id":56029369827713,"sku":"HGECWA_GBWDSA_075X220","price":225.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0326\/6376\/5123\/files\/Wallflower-Sage-Runner-Lifestyle_01.jpg?v=1786010664"},{"product_id":"wallflower-emerald-eco-washable-rug","title":"Wallflower Emerald Eco-Washable Rug","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003eThe \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003eHug Rug x Graham \u0026amp; Brown\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e Wallflower Emerald washable rug combines signature British design with everyday practicality. Crafted in the UK from soft recycled polyester, these machine washable rugs bring together Graham \u0026amp; Brown's iconic interiors expertise with Hug Rug's decades of British manufacturing excellence. Designed for busy homes, they're soft underfoot, easy to care for and perfect for adding lasting colour and character to living rooms, kitchens and hallways.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan lang=\"EN-US\"\u003eWallflower Emerald captures the abundant beauty of a wildflower garden. A meadow of delicate pastel blooms flourishes across a deep emerald, green ground, creating a design rich in colour, contrast and natural detail. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMachine washable at 30ºC\u003c\/li\u003e\n\u003cli\u003eMade in Britain from recycled materials\u003c\/li\u003e\n\u003cli\u003eOne piece solution that's easy to assemble and wash\u003c\/li\u003e\n\u003cli\u003eNon-slip, natural rubber backing\u003c\/li\u003e\n\u003cli\u003eMatching washable runner available\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOur Hug Rug Eco-Washable rugs are handcrafted with a soft recycled polyester surface and a natural rubber backing that keeps them securely in place. Designed as a one piece design, once rolled out they're ready to enjoy straight away. When it's time for a refresh, simply roll up, toss in the wash and lay back down. Perfect for living rooms, bedrooms or any space that needs an elegant, welcoming touch, these rugs blend comfort, style and everyday practicality.\u003c\/p\u003e","brand":"Hug Rug","offers":[{"title":"120x185cm","offer_id":56029411115393,"sku":"HGECWA_GBWDEM_120X185","price":230.0,"currency_code":"GBP","in_stock":true},{"title":"160x230cm","offer_id":56029411148161,"sku":"HGECWA_GBWDEM_160X230","price":390.0,"currency_code":"GBP","in_stock":true},{"title":"185x275cm","offer_id":56029411180929,"sku":"HGECWA_GBWDEM_185X275","price":490.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0326\/6376\/5123\/files\/Wallflower-Emerald-Rug-Lifestyle_01.jpg?v=1786011036"},{"product_id":"wallflower-emerald-eco-washable-runner","title":"Wallflower Emerald Eco-Washable Runner","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003eThe \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003eHug Rug x Graham \u0026amp; Brown\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e Wallflower Emerald washable runner combines signature British design with everyday practicality. Crafted in the UK from soft recycled polyester, these machine washable runners bring together Graham \u0026amp; Brown's iconic interiors expertise with Hug Rug's decades of British manufacturing excellence. Designed for busy homes, they're soft underfoot, easy to care for and perfect for adding lasting colour and character to living rooms, kitchens and hallways.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan lang=\"EN-US\"\u003eWallflower Emerald captures the abundant beauty of a wildflower garden. A meadow of delicate pastel blooms flourishes across a deep emerald, green ground, creating a design rich in colour, contrast and natural detail. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMachine washable at 30ºC\u003c\/li\u003e\n\u003cli\u003eMade in Britain from recycled materials\u003c\/li\u003e\n\u003cli\u003eOne piece solution that's easy to assemble and wash\u003c\/li\u003e\n\u003cli\u003eNon-slip, natural rubber backing\u003c\/li\u003e\n\u003cli\u003eMatching washable rug available\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOur Hug Rug Eco-Washable runners are crafted with a soft recycled polyester surface and a natural rubber backing to keep them firmly in place. With their simple one piece design, they require no assembly and are ready to enjoy straight away. When a refresh is required, cleaning is simple. Simply roll up, pop in the wash and re-assemble instantly. Ideal for hallways, kitchens or any long, narrow space in need of a refresh, these runners combine sustainability, style and everyday practicality.\u003c\/p\u003e","brand":"Hug Rug","offers":[{"title":"75x220cm","offer_id":56029425959297,"sku":"HGECWA_GBWDEM_075X220","price":225.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0326\/6376\/5123\/files\/Wallflower-Emerald-Runner-Lifestyle_02_5ec009cd-60c1-4614-8520-b2381e41e4d4.jpg?v=1786534360"},{"product_id":"paisley-tapestry-smoke-eco-washable-rug","title":"Paisley Tapestry Smoke Eco-Washable Rug","description":"\u003cp\u003e\u003cspan lang=\"EN-US\"\u003eThe Hug Rug x Graham \u0026amp; Brown Paisley Tapestry Smoke washable rug combines signature British design with everyday practicality. Crafted in the UK from soft recycled polyester, these machine washable rugs bring together Graham \u0026amp; Brown's iconic interiors expertise with Hug Rug's decades of British manufacturing excellence. Designed for busy homes, they're soft underfoot, easy to care for and perfect for adding lasting colour and character to living rooms, kitchens and hallways.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003ePaisley Tapestry Smoke draws inspiration from the intricate beauty of traditional woven textiles. Sweeping paisley forms and ornate floral motifs unfold across a smoky charcoal ground, enriched by warm terracotta and soft taupe. Its softly weathered appearance gives the design a sense of history, while the balanced symmetry creates a sophisticated focal point.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMachine washable at 30ºC\u003c\/li\u003e\n\u003cli\u003eMade in Britain from recycled materials\u003c\/li\u003e\n\u003cli\u003eOne piece solution that's easy to assemble and wash\u003c\/li\u003e\n\u003cli\u003eNon-slip, natural rubber backing\u003c\/li\u003e\n\u003cli\u003eMatching washable runner available\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOur Hug Rug Eco-Washable rugs are handcrafted with a soft recycled polyester surface and a natural rubber backing that keeps them securely in place. Designed as a one piece design, once rolled out they're ready to enjoy straight away. When it's time for a refresh, simply roll up, toss in the wash and lay back down. Perfect for living rooms, bedrooms or any space that needs an elegant, welcoming touch, these rugs blend comfort, style and everyday practicality.\u003c\/p\u003e","brand":"Hug Rug","offers":[{"title":"120x185cm","offer_id":56029431431553,"sku":"HGECWA_GBPTSM_120X185","price":230.0,"currency_code":"GBP","in_stock":true},{"title":"160x230cm","offer_id":56029431464321,"sku":"HGECWA_GBPTSM_160X230","price":390.0,"currency_code":"GBP","in_stock":true},{"title":"185x275cm","offer_id":56029431497089,"sku":"HGECWA_GBPTSM_185X275","price":490.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0326\/6376\/5123\/files\/Paisley-Tapestry-Smoke-Rug-Lifestyle_02.jpg?v=1786011661"},{"product_id":"paisley-tapestry-smoke-eco-washable-runner","title":"Paisley Tapestry Smoke Eco-Washable Runner","description":"\u003cp\u003e\u003cspan lang=\"EN-US\"\u003eThe Hug Rug x Graham \u0026amp; Brown Paisley Tapestry Smoke washable runner combines signature British design with everyday practicality. Crafted in the UK from soft recycled polyester, these machine washable runners bring together Graham \u0026amp; Brown's iconic interiors expertise with Hug Rug's decades of British manufacturing excellence. Designed for busy homes, they're soft underfoot, easy to care for and perfect for adding lasting colour and character to living rooms, kitchens and hallways.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003ePaisley Tapestry Smoke draws inspiration from the intricate beauty of traditional woven textiles. Sweeping paisley forms and ornate floral motifs unfold across a smoky charcoal ground, enriched by warm terracotta and soft taupe. Its softly weathered appearance gives the design a sense of history, while the balanced symmetry creates a sophisticated focal point.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMachine washable at 30ºC\u003c\/li\u003e\n\u003cli\u003eMade in Britain from recycled materials\u003c\/li\u003e\n\u003cli\u003eOne piece solution that's easy to assemble and wash\u003c\/li\u003e\n\u003cli\u003eNon-slip, natural rubber backing\u003c\/li\u003e\n\u003cli\u003eMatching washable rug available\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOur Hug Rug Eco-Washable runners are crafted with a soft recycled polyester surface and a natural rubber backing to keep them firmly in place. With their simple one piece design, they require no assembly and are ready to enjoy straight away. When a refresh is required, cleaning is simple. Simply roll up, pop in the wash and re-assemble instantly. Ideal for hallways, kitchens or any long, narrow space in need of a refresh, these runners combine sustainability, style and everyday practicality.\u003c\/p\u003e","brand":"Hug Rug","offers":[{"title":"75x220cm","offer_id":56029715988865,"sku":"HGECWA_GBPTSM_075X220","price":255.0,"currency_code":"GBP","in_stock":true},{"title":"75x300cm","offer_id":56029736993153,"sku":"HGECWA_GBPTSM_075X300","price":310.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0326\/6376\/5123\/files\/Paisley-Tapestry-Smoke-Runner-Lifestyle_01_91619333-acb5-4327-9f09-f4454a5f9c70.jpg?v=1786534176"},{"product_id":"paisley-tapestry-linen-eco-washable-rug","title":"Paisley Tapestry Linen Eco-Washable Rug","description":"\u003cp\u003e\u003cspan lang=\"EN-US\"\u003eThe Hug Rug x Graham \u0026amp; Brown Paisley Tapestry Linen washable rug combines signature British design with everyday practicality. Crafted in the UK from soft recycled polyester, these machine washable rugs bring together Graham \u0026amp; Brown's iconic interiors expertise with Hug Rug's decades of British manufacturing excellence. Designed for busy homes, they're soft underfoot, easy to care for and perfect for adding lasting colour and character to living rooms, kitchens and hallways.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan lang=\"EN-US\"\u003ePaisley Tapestry Linen reimagines the character of classic woven textiles through an intricate arrangement of paisley scrolls and floral flourishes. Linen beige, dusty mauve and warm taupe create a softly layered neutral palette, while the flowing motif brings a refined sense of movement. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMachine washable at 30ºC\u003c\/li\u003e\n\u003cli\u003eMade in Britain from recycled materials\u003c\/li\u003e\n\u003cli\u003eOne piece solution that's easy to assemble and wash\u003c\/li\u003e\n\u003cli\u003eNon-slip, natural rubber backing\u003c\/li\u003e\n\u003cli\u003eMatching washable runner available\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOur Hug Rug Eco-Washable rugs are handcrafted with a soft recycled polyester surface and a natural rubber backing that keeps them securely in place. Designed as a one piece design, once rolled out they're ready to enjoy straight away. When it's time for a refresh, simply roll up, toss in the wash and lay back down. Perfect for living rooms, bedrooms or any space that needs an elegant, welcoming touch, these rugs blend comfort, style and everyday practicality.\u003c\/p\u003e","brand":"Hug Rug","offers":[{"title":"120x185cm","offer_id":56029816652161,"sku":"HGECWA_GBPTLI_120X185","price":230.0,"currency_code":"GBP","in_stock":true},{"title":"160x230cm","offer_id":56029816684929,"sku":"HGECWA_GBPTLI_160X230","price":390.0,"currency_code":"GBP","in_stock":true},{"title":"185x275cm","offer_id":56029816717697,"sku":"HGECWA_GBPTLI_185X275","price":490.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0326\/6376\/5123\/files\/Paisley-Tapestry-Linen-Rug-Lifestyle_03.jpg?v=1786012888"},{"product_id":"paisley-tapestry-linen-eco-washable-runner","title":"Paisley Tapestry Linen Eco-Washable Runner","description":"\u003cp\u003e\u003cspan lang=\"EN-US\"\u003eThe Hug Rug x Graham \u0026amp; Brown Paisley Tapestry Linen washable runners combines signature British design with everyday practicality. Crafted in the UK from soft recycled polyester, these machine washable runners bring together Graham \u0026amp; Brown's iconic interiors expertise with Hug Rug's decades of British manufacturing excellence. Designed for busy homes, they're soft underfoot, easy to care for and perfect for adding lasting colour and character to living rooms, kitchens and hallways.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan lang=\"EN-US\"\u003ePaisley Tapestry Linen reimagines the character of classic woven textiles through an intricate arrangement of paisley scrolls and floral flourishes. 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Ideal for hallways, kitchens or any long, narrow space in need of a refresh, these runners combine sustainability, style and everyday practicality.\u003c\/p\u003e","brand":"Hug Rug","offers":[{"title":"75x220cm","offer_id":56029834314113,"sku":"HGECWA_GBPTLI_075X220","price":255.0,"currency_code":"GBP","in_stock":true},{"title":"75x300cm","offer_id":56029834346881,"sku":"HGECWA_GBPTLI_075X300","price":310.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0326\/6376\/5123\/files\/Paisley-Tapestry-Linen-Runner-Lifestyle_02.jpg?v=1786012888"},{"product_id":"lys-pink-rug-eco-washable-rug","title":"Lys Pink Rug Eco-Washable Rug","description":"\u003cp\u003e\u003cspan lang=\"EN-US\"\u003eThe Hug Rug x Graham \u0026amp; Brown Paisley Lys Pink washable rug combines signature British design with everyday practicality. Crafted in the UK from soft recycled polyester, these machine washable rugs bring together Graham \u0026amp; Brown's iconic interiors expertise with Hug Rug's decades of British manufacturing excellence. Designed for busy homes, they're soft underfoot, easy to care for and perfect for adding lasting colour and character to living rooms, kitchens and hallways.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eLys Pink celebrates the beauty and freedom of hand painted florals. Blooming lilies, zinnias and wild garden botanicals sweep across a soft plaster pink ground, enlivened by blush, coral red, golden yellow and flashes of teal. Painterly brushwork and vintage inspired detailing give the design depth and movement, creating a statement that feels both timeless and contemporary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMachine washable at 30ºC\u003c\/li\u003e\n\u003cli\u003eMade in Britain from recycled materials\u003c\/li\u003e\n\u003cli\u003eOne piece solution that's easy to assemble and wash\u003c\/li\u003e\n\u003cli\u003eNon-slip, natural rubber backing\u003c\/li\u003e\n\u003cli\u003eMatching washable runner available\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOur Hug Rug Eco-Washable rugs are handcrafted with a soft recycled polyester surface and a natural rubber backing that keeps them securely in place. Designed as a one piece design, once rolled out they're ready to enjoy straight away. When it's time for a refresh, simply roll up, toss in the wash and lay back down. Perfect for living rooms, bedrooms or any space that needs an elegant, welcoming touch, these rugs blend comfort, style and everyday practicality.\u003c\/p\u003e","brand":"Hug Rug","offers":[{"title":"120x185cm","offer_id":56029843882369,"sku":"HGECWA_GBLYPI_120X185","price":230.0,"currency_code":"GBP","in_stock":true},{"title":"160x230cm","offer_id":56029843915137,"sku":"HGECWA_GBLYPI_160X230","price":390.0,"currency_code":"GBP","in_stock":true},{"title":"185x275cm","offer_id":56029843947905,"sku":"HGECWA_GBLYPI_185X275","price":490.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0326\/6376\/5123\/files\/Lys-Pink-Rug-Lifestyle_01.jpg?v=1786013415"},{"product_id":"gingerbread-cottage-coir-doormat-1","title":"Gingerbread Cottage Coir Doormat","description":"\u003cp\u003eAdd some Christmas cheer to your doorstep with our Gingerbread Cottage coir doormat. Shaped like a gingerbread house, this festive design features white icing and classic sweets decorating the cottage. \u003c\/p\u003e\n\n\u003cp\u003e- Traps mud, dirt and debris\n\u003cbr\u003e- Hard wearing and long lasting\n\u003cbr\u003e- Made from 100% natural coconut husk fibres\u003c\/p\u003e\n\n\u003cp\u003eEach of our coir doormats features an eco-friendly latex backing for added durability and long-lasting performance. Naturally tough and highly effective at scraping away mud and dirt from shoes, they act as your first line of defence in keeping your floors clean. Best used at front and back doors, especially when paired with a Hug Rug washable doormat. If you are using this product outside, we recommend placing your mat in a sheltered area to extend the life and design of the product.\u003c\/p\u003e","brand":"Hug Rug","offers":[{"title":"45x75cm","offer_id":56032152027521,"sku":"MMCOIR_XMSGBC_045X075","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0326\/6376\/5123\/files\/Coir-Gingerbread-Cottage-Lifestyle.jpg?v=1785828130"},{"product_id":"nutcracker-coir-doormat","title":"Nutcracker Coir Doormat","description":"\u003cp\u003eWelcome guests this Christmas with our Nutcracker coir doormat. Featuring a mistletoe border, this design showcases three nutcrackers in either red or green.\u003c\/p\u003e\n\n\u003cp\u003e- Traps mud, dirt and debris\n\u003cbr\u003e- Hard wearing and long lasting\n\u003cbr\u003e- Made from 100% natural coconut husk fibres\u003c\/p\u003e\n\n\u003cp\u003eEach of our coir doormats features an eco-friendly latex backing for added durability and long-lasting performance. Naturally tough and highly effective at scraping away mud and dirt from shoes, they act as your first line of defence in keeping your floors clean. Best used at front and back doors, especially when paired with a Hug Rug washable doormat. If you are using this product outside, we recommend placing your mat in a sheltered area to extend the life and design of the product.\u003c\/p\u003e","brand":"Hug Rug","offers":[{"title":"45x75cm","offer_id":56032224969089,"sku":"MMCOIR_XMSNUT_045X075","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0326\/6376\/5123\/files\/ChristmasNutcrackerL1_067a3696-9c6d-44bd-b0fd-34aff3f7ac7e.jpg?v=1785835776"},{"product_id":"christmas-robins-coir-doormat","title":"Christmas Robins Coir Doormat","description":"\u003cp\u003eAdd a festive touch to your doorstep with our Robins coir doormat, featuring two robins, nestled under mistletoe, and surrounded by a dark brown border.\u003c\/p\u003e\n\u003cp\u003e- Traps mud, dirt and debris \u003cbr\u003e- Hard wearing and long lasting \u003cbr\u003e- Made from 100% natural coconut husk fibres\u003c\/p\u003e\n\u003cp\u003eEach of our coir doormats features an eco-friendly latex backing for added durability and long-lasting performance. Naturally tough and highly effective at scraping away mud and dirt from shoes, they act as your first line of defence in keeping your floors clean. Best used at front and back doors, especially when paired with a Hug Rug washable doormat. 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Naturally tough and highly effective at scraping away mud and dirt from shoes, they act as your first line of defence in keeping your floors clean. Best used at front and back doors, especially when paired with a Hug Rug washable doormat. If you are using this product outside, we recommend placing your mat in a sheltered area to extend the life and design of the product.\u003c\/p\u003e","brand":"Hug Rug","offers":[{"title":"45x75cm","offer_id":56032344179073,"sku":"MMCOIR_XMSTRE_045X075","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0326\/6376\/5123\/files\/Coir-Christmas-Trees-Doormat-Lifestyle_b18b47fb-fe16-486c-b6da-c27af7831938.jpg?v=1785830334"},{"product_id":"heritage-stripe-green-coir-doormat","title":"Heritage Stripe Green Coir Doormat","description":"\u003cp\u003eAdd some understated seasonal cheer to your doorstep with our Heritage Stripe Green coir doormat, featuring dark green border, and stripe pattern, with thinner red stripes.\u003c\/p\u003e\n\u003cp\u003e- Traps mud, dirt and debris \u003cbr\u003e- Hard wearing and long lasting \u003cbr\u003e- Made from 100% natural coconut husk fibres\u003c\/p\u003e\n\u003cp\u003eEach of our coir doormats features an eco-friendly latex backing for added durability and long-lasting performance. 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Crafted in the UK from soft recycled polyester, these machine washable runners bring together Graham \u0026amp; Brown's iconic interiors expertise with Hug Rug's decades of British manufacturing excellence. Designed for busy homes, they're soft underfoot, easy to care for and perfect for adding lasting colour and character to living rooms, kitchens and hallways.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eLys Pink celebrates the beauty and freedom of hand painted florals. Blooming lilies, zinnias and wild garden botanicals sweep across a soft plaster pink ground, enlivened by blush, coral red, golden yellow and flashes of teal. Painterly brushwork and vintage inspired detailing give the design depth and movement, creating a statement that feels both timeless and contemporary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMachine washable at 30ºC\u003c\/li\u003e\n\u003cli\u003eMade in Britain from recycled materials\u003c\/li\u003e\n\u003cli\u003eOne piece solution that's easy to assemble and wash\u003c\/li\u003e\n\u003cli\u003eNon-slip, natural rubber backing\u003c\/li\u003e\n\u003cli\u003eMatching washable rug available\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOur Hug Rug Eco-Washable runners are crafted with a soft recycled polyester surface and a natural rubber backing to keep them firmly in place. With their simple one piece design, they require no assembly and are ready to enjoy straight away. When a refresh is required, cleaning is simple. Simply roll up, pop in the wash and re-assemble instantly. Ideal for hallways, kitchens or any long, narrow space in need of a refresh, these runners combine sustainability, style and everyday practicality. \u003c\/p\u003e\n\u003cp\u003eIt is normal for our Eco-Washable runner designs to show subtle speckles of white within the pattern. This natural variations in the yarn give the runners a classic, vintage inspired finished. Similarly, the natural rubber backing may show slight signs of imperfections due to the natural properties of the latex, however these won't affect the durability or performance of the product.\u003c\/p\u003e","brand":"Hug Rug","offers":[{"title":"75x220cm","offer_id":56033124516225,"sku":"HGECWA_GBLYPI_075X220","price":255.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0326\/6376\/5123\/files\/Lys-Pink-Runner-Lifestyle_01.jpg?v=1786013416"},{"product_id":"lys-blue-rug-eco-washable-rug","title":"Lys Blue Eco-Washable Rug","description":"\u003cp\u003e\u003cspan lang=\"EN-US\"\u003eThe Hug Rug x Graham \u0026amp; Brown Paisley Lys Blue washable rug combines signature British design with everyday practicality. Crafted in the UK from soft recycled polyester, these machine washable rugs bring together Graham \u0026amp; Brown's iconic interiors expertise with Hug Rug's decades of British manufacturing excellence. Designed for busy homes, they're soft underfoot, easy to care for and perfect for adding lasting colour and character to living rooms, kitchens and hallways.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan lang=\"EN-US\"\u003eLys Blue celebrates the expressive beauty of hand painted florals. Blooming lilies, zinnias and wild garden botanicals unfold across a soft blue ground, accented by blush pink, creamy white and warm yellow. Painterly brushstrokes and vintage inspired details give the design depth and character, creating a statement that feels both timeless and contemporary.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMachine washable at 30ºC\u003c\/li\u003e\n\u003cli\u003eMade in Britain from recycled materials\u003c\/li\u003e\n\u003cli\u003eOne piece solution that's easy to assemble and wash\u003c\/li\u003e\n\u003cli\u003eNon-slip, natural rubber backing\u003c\/li\u003e\n\u003cli\u003eMatching washable runner available\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOur Hug Rug Eco-Washable rugs are handcrafted with a soft recycled polyester surface and a natural rubber backing that keeps them securely in place. Designed as a one piece design, once rolled out they're ready to enjoy straight away. When it's time for a refresh, simply roll up, toss in the wash and lay back down. Perfect for living rooms, bedrooms or any space that needs an elegant, welcoming touch, these rugs blend comfort, style and everyday practicality.\u003c\/p\u003e","brand":"Hug Rug","offers":[{"title":"120x185cm","offer_id":56033132249473,"sku":"HGECWA_GBLYBL_120X185","price":230.0,"currency_code":"GBP","in_stock":true},{"title":"160x230cm","offer_id":56033132282241,"sku":"HGECWA_GBLYBL_160X230","price":390.0,"currency_code":"GBP","in_stock":true},{"title":"185x275cm","offer_id":56033132315009,"sku":"HGECWA_GBLYBL_185X275","price":490.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0326\/6376\/5123\/files\/Lys-Blue-Rug-Lifestyle_02.jpg?v=1786013865"},{"product_id":"lys-blue-eco-washable-runner","title":"Lys Blue Eco-Washable Runner","description":"\u003cp\u003e\u003cspan lang=\"EN-US\"\u003eThe Hug Rug x Graham \u0026amp; Brown Paisley Lys Blue washable runner combines signature British design with everyday practicality. Crafted in the UK from soft recycled polyester, these machine washable runners bring together Graham \u0026amp; Brown's iconic interiors expertise with Hug Rug's decades of British manufacturing excellence. Designed for busy homes, they're soft underfoot, easy to care for and perfect for adding lasting colour and character to living rooms, kitchens and hallways.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan lang=\"EN-US\"\u003eLys Blue celebrates the expressive beauty of hand painted florals. Blooming lilies, zinnias and wild garden botanicals unfold across a soft blue ground, accented by blush pink, creamy white and warm yellow. Painterly brushstrokes and vintage inspired details give the design depth and character, creating a statement that feels both timeless and contemporary.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMachine washable at 30ºC\u003c\/li\u003e\n\u003cli\u003eMade in Britain from recycled materials\u003c\/li\u003e\n\u003cli\u003eOne piece solution that's easy to assemble and wash\u003c\/li\u003e\n\u003cli\u003eNon-slip, natural rubber backing\u003c\/li\u003e\n\u003cli\u003eMatching washable rug available\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOur Hug Rug Eco-Washable runners are crafted with a soft recycled polyester surface and a natural rubber backing to keep them firmly in place. With their simple one piece design, they require no assembly and are ready to enjoy straight away. When a refresh is required, cleaning is simple. Simply roll up, pop in the wash and re-assemble instantly. Ideal for hallways, kitchens or any long, narrow space in need of a refresh, these runners combine sustainability, style and everyday practicality. \u003c\/p\u003e","brand":"Hug Rug","offers":[{"title":"75x220cm","offer_id":56033144766849,"sku":"HGECWA_GBLYBL_075X220","price":255.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0326\/6376\/5123\/files\/Lys-Blue-Runner-Lifestyle_01.jpg?v=1786014623"},{"product_id":"allure-eco-washable-rug","title":"Allure Eco-Washable Rug","description":"\u003cp\u003e\u003cspan lang=\"EN-US\"\u003eThe Hug Rug x Graham \u0026amp; Brown Paisley Allure washable rug combines signature British design with everyday practicality. Crafted in the UK from soft recycled polyester, these machine washable rugs bring together Graham \u0026amp; Brown's iconic interiors expertise with Hug Rug's decades of British manufacturing excellence. Designed for busy homes, they're soft underfoot, easy to care for and perfect for adding lasting colour and character to living rooms, kitchens and hallways.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003eAllure offers show stopping impact through a richly detailed archival design. Hand painted blooming florals and graceful birds unfold across a dramatic black ground, creating a look that feels intense, intriguing and full of character. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMachine washable at 30ºC\u003c\/li\u003e\n\u003cli\u003eMade in Britain from recycled materials\u003c\/li\u003e\n\u003cli\u003eOne piece solution that's easy to assemble and wash\u003c\/li\u003e\n\u003cli\u003eNon-slip, natural rubber backing\u003c\/li\u003e\n\u003cli\u003eMatching washable runner available\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOur Hug Rug Eco-Washable rugs are handcrafted with a soft recycled polyester surface and a natural rubber backing that keeps them securely in place. Designed as a one piece design, once rolled out they're ready to enjoy straight away. When it's time for a refresh, simply roll up, toss in the wash and lay back down. 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Crafted in the UK from soft recycled polyester, these machine washable runners bring together Graham \u0026amp; Brown's iconic interiors expertise with Hug Rug's decades of British manufacturing excellence. Designed for busy homes, they're soft underfoot, easy to care for and perfect for adding lasting colour and character to living rooms, kitchens and hallways.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003eAllure offers show stopping impact through a richly detailed archival design. Hand painted blooming florals and graceful birds unfold across a dramatic black ground, creating a look that feels intense, intriguing and full of character. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMachine washable at 30ºC\u003c\/li\u003e\n\u003cli\u003eMade in Britain from recycled materials\u003c\/li\u003e\n\u003cli\u003eOne piece solution that's easy to assemble and wash\u003c\/li\u003e\n\u003cli\u003eNon-slip, natural rubber backing\u003c\/li\u003e\n\u003cli\u003eMatching washable rug available\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOur Hug Rug Eco-Washable runners are crafted with a soft recycled polyester surface and a natural rubber backing to keep them firmly in place. With their simple one piece design, they require no assembly and are ready to enjoy straight away. When a refresh is required, cleaning is simple. Simply roll up, pop in the wash and re-assemble instantly. 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Designed for busy homes, they're soft underfoot, easy to care for and perfect for adding lasting colour and character to living rooms, kitchens and hallways.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003eWhispering Fern Parchment introduces nature’s gentle symmetry through a delicate fern motif in soft green, framed in a clean border layout against a light beige background. The design creates a graceful sense of movement around the edge of the rug, drawing the eye inward while maintaining an open, airy feel. 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The contrast between the soft botanical detailing and the deeper background gives the design warmth and depth, making it both grounded and refined.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMachine washable at 30ºC\u003c\/li\u003e\n\u003cli\u003eMade in Britain from recycled materials\u003c\/li\u003e\n\u003cli\u003eOne piece solution that's easy to assemble and wash\u003c\/li\u003e\n\u003cli\u003eNon-slip, natural rubber backing\u003c\/li\u003e\n\u003cli\u003eMatching washable runner available\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOur Hug Rug Eco-Washable rugs are handcrafted with a soft recycled polyester surface and a natural rubber backing that keeps them securely in place. Designed as a one piece design, once rolled out they're ready to enjoy straight away. When it's time for a refresh, simply roll up, toss in the wash and lay back down. 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