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  • A rectangular doormat featuring a winter village scene with snow-covered houses, bare trees, storefronts, and a gray sky, finished with a dark border. A rectangular doormat featuring a winter village scene with snow-covered houses, bare trees, storefronts, and a gray sky, finished with a dark border.
  • A holiday-themed doormat with a winter village scene, placed in front of a white front door in a rustic entryway. A green wreath hangs on the door, and a dark cabinet, basket, and wood stack are visible around it. A holiday-themed doormat with a winter village scene, placed in front of a white front door in a rustic entryway. A green wreath hangs on the door, and a dark cabinet, basket, and wood stack are visible around it.
  • Close-up of a textured doormat featuring a winter city scene with a snowman standing in front of brick buildings. Close-up of a textured doormat featuring a winter city scene with a snowman standing in front of brick buildings.
  • Close-up of a folded doormat showing a cream and gray patterned top, a dark charcoal pile edge, and a black textured underside. Close-up of a folded doormat showing a cream and gray patterned top, a dark charcoal pile edge, and a black textured underside.
  • Hug Rug USP icons Hug Rug USP icons
  • Hug Rug Aura Comparsion Hug Rug Aura Comparsion
  • A rectangular doormat featuring a winter village scene with snow-covered houses, bare trees, storefronts, and a gray sky, finished with a dark border.
  • A holiday-themed doormat with a winter village scene, placed in front of a white front door in a rustic entryway. A green wreath hangs on the door, and a dark cabinet, basket, and wood stack are visible around it.
  • Close-up of a textured doormat featuring a winter city scene with a snowman standing in front of brick buildings.
  • Close-up of a folded doormat showing a cream and gray patterned top, a dark charcoal pile edge, and a black textured underside.
  • Hug Rug USP icons
  • Hug Rug Aura Comparsion

Aura Snowy Street Washable Doormat

By Hug Rug x Sally Swannell
£54.99
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Pre-order - will be shipped from the 8th of October

Quantity
  • Delivery £5.95 or Free Over £75.
  • Easy Returns Within 30 Days.
WashableWashable
UK MadeUK Made
Recycled MaterialsRecycled Materials
5 Year Guarantee5 Year Guarantee
Delivery £5.95 or Free Over £75. Easy Returns Within 30 Days.

Product Details

Bringing a whimsical festive feeling to your space, this collaboration between two quintessentially British brands, Hug Rug X Sally Swannell, encapsulates British country homes and countryside. The Snowy Street doormat tells the story of a row of townhouses, stood together in the hush of winter, complete with a snowman, robin and people returning home as the snow continues to fall.

Made in the UK from recycled nylon, our Aura collection is super soft, so not only is it perfect for your front doors, but it’s also cosy underfoot in your kitchen and living spaces too.

- Traps up to 95% of dirt, mud and moisture
- Machine washable at 30ºC
- Made in Britain from recycled materials
- Matching runner available

All our indoor doormats feature non-slip rubber backing made from recycled plastic that firmly keeps your mat in place, even in the busiest of spaces. Machine washable for easy cleaning and quick drying, this doormat is perfect for busy homes, combining practicality with vibrant style that lasts.

Delivery & Returns

Free UK Delivery Over £75

Enjoy free standard UK delivery when you spend £75 or more (after discounts, excluding delivery), or just £5.95 if under. For non-mainland UK addresses - including Northern Ireland, Highlands, Europe and the rest of the world - prices and delivery times differ on the destination so please review our full T&Cs here or speak to a member of our team.

Easy Returns

Changed your mind? No problem. You can return all items (excluding bespoke items) within 30 days for a refund or exchange. We want you to love your Hug — but if you don’t, we’ll make it right.

Benefits

WashableWashable
UK MadeUK Made
Recycled MaterialsRecycled Materials
5 Year Guarantee5 Year Guarantee
Non-slip BackingNon-slip Backing
Eco-FriendlyEco-Friendly
Noise ReductionNoise Reduction

Caring For Your Product

  • Initial shedding is normal; vacuum (suction only) to reduce loose fibres.
  • Before washing, remove excess debris with a quick vacuum or brush, and check your machine filter afterwards.
  • For machine washing, place the rug inside a cotton pillowcase or wash bag and use a quick cotton wash at 30°C on a low spin.
  • Don't use biological detergents or fabric conditioner.
  • Line or flat dry. An occasional short cool tumble (10 minutes) can help restore pile on some products — don't tumble on high. Move occasionally during drying to avoid bumps forming.
  • Never leave rugs on damp floors, and avoid prolonged direct heat or steam-cleaner contact, as it can affect the backing.
  • For very large rugs, spot-clean or use a launderette or professional cleaner.
  • Our products are designed not to leave marks on flooring. In certain instances, cleaning products, sunlight and heat may cause discolouration to some types of flooring when covered. We recommend airing the floor underneath frequently and always ensuring both the rug and the floor are dry before laying it down.

For more tips & tricks, please follow our easy care instructions.

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